Challenge

Strategy

The COBRA 10s international rugby tournament served as a means to connect people to the very core of the sport they love via social media. Here’s how it was done:

Click on each tab to see more

  • Facebook Icon

    97%

    Of Malaysians Use Facebook as the Primary Social Media Platform

  • Facebook Icon

    94%

    Of Malaysians Discover Something New on Facebook

  • Facebook Icon

    52%

    Of Malaysians on Facebook Have Sports Related Interests

  • Facebook Icon

    68%

    First See Interesting Video Content on Facebook

18-65

Target Age Range

65%

Male

35%

Female

Target Icon

Target
Audience

  • Local Sport Fans
  • Expats
  • Youth Sports Team
  • Colleges
  • Relevant International
    Targeting

70%

Malaysian Viewers

Malaysia Icon Eye Icon

30%

International Viewers

  • Singapore IconSingapore
  • Hong Kong IconHong Kong
  • Japan IconJapan
  • Korea IconKorea
  • Australia IconAustralia
  • New Zealand IconNew Zealand

The typical rugby fan has many different expanded interests which can be broken down to Fitness, Team Sports, & Lifestyle.

Sponsoring this event will give you the opportunity to target audience of the various interest groups.

Expended Interest Targeting Bg
  • promoted video

  • promoted post

  • promoted live stream

COBRA 10S
TARGET
AUDIENCE

Play Icon

PROMOTED
VIDEO

<50%

>50%

FACEBOOK PROMOTED POST

FACEBOOK PROMOTED POST

reminder

*real time optimization to live stream

WEBSITE

FACEBOOK
LIVE STREAM

Arrow Bg Arrow Bg Arrow Bg Arrow Bg Arrow Bg Arrow Bg Arrow Bg Arrow Bg

results

Social - 16TWO KPIS

Sponsorship - 16TWO KPIS

Sponsorship - COBRA 10s’ KPIS

execution

audience contact points

The COBRA 10s international rugby tournament served as a means to connect people to the very core of the sport they love via social media. Here’s how it was done:

facebook

The anchor platform of which the COBRA 10s was hosted, broadcasted, and marketed which created a tournament community fit with the digital fanfare and camaraderie these sporting events bring.

Facebook Bg VISIT PAGE

website

The all-new COBRA 10s and COOBRA Club websites bore quick information for rugby fans everywhere who were on the go; especially with match scores updated after every half!

Website Bg VISIT SITE

ad formats

Below are all the ad formats that was served in accordance with COBRA 10s.

Click on each tab to see more

*All posts were optimized in real time for better targeting results.

  • Pre Tournament Promoted Video

    Cobra 10s 2017 Posted by COBRA Rugby Club

    Total Reach: 16,521

    Total Interaction: 537

  • Promoted Video (<50% View)

    Cobra 10s 2017 - The Time is Near Posted by COBRA Rugby Club

    Total Reach: 20,863

    Total Interaction: 809

  • Pre Finale Promoted Video

    Cobra 10s Live from the Dug Out Posted by COBRA Rugby Club

    Total Reach: 60,733

    Total Interaction: 715

  • Pre Finale Live Show Promoted Video (From The Dugout)

    Posted by COBRA Rugby Club

    Total Reach: 49,121

    Total Interaction: 621

  • Pre Tournament Promoted Post (<50% View)

    Cobra Bg

    Total Reach: 17,360

    Total Interaction: 392

  • Pre Finale Giveaway Promoted Post

    Cobra Bg

    Total Reach: 8,651

    Total Interaction: 780

  • Pre Finale Promoted Post (<50% View)

    Cobra Bg

    Total Reach: 57,750

    Total Interaction: 3500

  • Day 1 | Live Stream 1

  • Day 1 | Live Stream 2

  • Day 1 | Live Stream 3

  • Day 2 | Live Stream 1

  • Day 2 | Live Stream 2

  • Day 2 | Live Stream 3

*All posts were optimized in real time for better targeting results.

Spot Buy Opportunities

  • Branded Corner Crawler (Top Right)

    Cobra Bg
  • Branded Side Column (Right)

    Cobra Bg
  • Branded Ticker with Graphic (Bottom)

    Cobra Bg
  • Branded Wall (Giveaway) Brand Immersion

    Cobra Bg
  • Commercial Spots Brand Immersion

    Cobra Bg
  • Branded Scoreboard

    Cobra Bg
  • Pre-Game Screen Takeover

    Cobra Bg

Exclusive Sponsored Content

  • Branded Sky Cam (Kick off & Penalty Kicks)

    Cobra Bg
  • Post-Game Crossovers (with host)

    Cobra Bg