MISSION

Johnny Bravo's 4-day Flash Deal offered with Buy 1, Get 1 FREE at 1,290 THB (approximately USD38) where customers were able to gain a full-day access to the water park.

CAMPAIGN DURATION

29th March - 1st April 2017

TARGET

Thai nationals & Thai residents

TICKET VALIDILITY

31st May 2017

KPI

1,500 tickets

CHALLENGES
Similar Travel Journey
Similar Travel Journey

Various business owners started to develop family destinations to cater to the folks situated further from the beaches, for example the presence of parks like Vana Nava in Hua Hin which includes CN Amazone which is located at Pattaya, a two-hour journey from Bangkok.

Local Perception
Local Perception

Pattaya has 1,000 bars and massage parlours, and up to 27,000 street-workers that has seen a significant portion of locals and tourists travelling to Pattaya each year for illicit activities.

Price Point
Price Point

Due to the lack of visitors, our key competitor, Ramayana were even selling tickets for a low as 555 THB and another "key competitor" we faced were their previous prices, which were lower that the

Morning Period of King's Loss
Morning Period of King's Loss

Another overarching factor surrounding the somber outlook towards Thai tourism over the past 10 months or so would be passing of their beloved King, which the entire nation is still observing a year of mourning.

RESULTS
Similar Travel Journey
Local Perception
Price Point
Morning Period of King's Loss
CUSTOMER CONTACT POINTS
LANDING PAGE
Landing Page